If you’re running a business in today’s global economy, providing multilingual customer service should be a top priority. Why? Because customers are more likely to purchase products or services when information is presented in their native language. In fact, a study found that 72% of consumers are more likely to make a purchase if they can access information in their own language.
Take the example of an American business that sells software to clients around the world. Let’s say this business operates in a predominantly English-speaking market and has never offered multilingual support before. However, they recently received feedback from a potential client in Brazil who was interested in purchasing their software but could not communicate effectively in English. The potential client expressed frustration at not being able to receive support in Portuguese and ultimately decided to look elsewhere for a solution.
This scenario highlights the importance of offering multilingual customer service. By providing support in multiple languages, this American business can expand its reach and tap into markets that were previously out of reach. Furthermore, by catering to non-native speakers, they can establish a reputation for being culturally sensitive and inclusive, which can lead to increased brand loyalty and customer retention.
As our technological advances shrink the world smaller and smaller, we now have an emotional need to connect with each other on a deeper personal level and because of that, multilingual customer support is the definite way forward.
It’s important to note that offering multilingual customer service is not just about communication, but also about creating positive customer experiences. By speaking to customers in their native language, businesses can build trust, establish credibility, and demonstrate a commitment to customer satisfaction. This, in turn, can lead to increased sales, higher customer satisfaction rates, and ultimately, greater success in the global market.
In conclusion, if you’re running a business in today’s global economy, offering multilingual customer service is no longer a luxury, but a necessity. By prioritizing multilingual support, you can expand your customer base, establish credibility, and foster positive customer experiences that will set your business